Archive | May, 2010

…” said Twitter

28 May

Over the past few months, my news daily’s supplement has been following the celebrity trends of Twitter. Reported trivia highlights new-kids-on-the-Twitter-block, poor language skills of some celebrities and who tops the list with max. followers. If there is still a quad block to be filled, they include Tweet conversations between the stars.

Being a young pseudo journalist, I have always depended on technology to ascertain facts. Unlike our predecessors, who depended on snail-mail, cellular connections have taken the grind out of physically chasing the ‘source’ for information. Now I program my phone to auto-redial until the person picks up.

Recently I cognized that even the physical act of speaking to the celebrity is becoming redundant. Since every famous, and not-so-famous person has carved out his 140 character declaration board, columnists can find headlines and story through ‘Trending Topics’. Search for the popular phrase with hash-tag, and  quotable sources along with their short intro is done.

This is not a mere concept; I read stories of this nature everyday. These tweet-developed features make for a full tabloid page cover stories sometimes. Of course, Twitter is given its due credit. Some gossip columnists address it as

According to a little birdie …

or

Chirped a flying bird

or

A bird claims to have spotted/ overheard ….

Technology – I love it more and more every day.

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Screamer

17 May

In all the reference books on correct usage of English, one of the important chapters is on the tall and slim ‘!’

As noted by Stuart Jeffries in his article The joy of exclamation marks! the innocent punctuation mark was chided and refused entry into convential language, unless you couldn’t contain the excitment of, and needed to make it stand out through the strature of this interruption, mid-sentence.

My favourite, and oft-recounted anecdote is the telegraphic exchange between Victor Hugo and his publisher –

…one day Victor Hugo sent a telegram to his publisher. He wanted to know how his new book was doing. His telegram read: “?”; the publisher’s reply: “!”. The exclamation mark, you see, meant Hugo’s book was doing well. The publisher could have deployed sentences of Proustian length to explain the novel’s success among the target demographic of 18- to 35-year-old Parisians, but he saved a few centimes by cutting to the chase.

So long!

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Paraph

10 May

In my college days, during short bus journey’s I would carry a small dictionary or thesaurus, and read through it, marking words I have newly discovered. It helped me improve my vocabulary as I’d learn atleast 5 new words in a day.

Fast-forward to present day,  thesaurus.reference.com and wikipedia.org have replaced the paper-bound inked-info tippers.

A few months ago, browsing through tactics of Email Marketing, I came by this cornerstone on Wikipedia.org

every e-mail sent to a potential or current customer could be considered e-mail marketing

Reflecting upon it, I decided to pause plans for creating a Email Marketing Campaign to draw new business, and exploit the gold-mine of my existing email contacts by making a simple modification – add an email signature.

After evaluating a few options, I found WiseStamp.

…empowers your email signature on each …email you send

This automatic addition in every email interaction made, is a free, simple way to look professional, communicate my brand.

What it’s got

email signature

  • My Name
  • What I do
  • Contact Number
  • Email ID
  • Links to my
    • Blog
    • LinkedIn profile
    • Twitter

This small block of signature serves as a no-fuss free advertisement with every email. While client-servicing, we often scratched our heads to get our message out to the client without appearing intrusive.

This is New Media Marketing.

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