How to Maintain a Portfolio

14 Apr

Just like a job interview, as a freelancer, getting your talent and experience in front of the decision makers is critical.
The key to creating a successful portfolio is to determine carefully what it is that you are able to offer that others can’t. Point your potential client’s attention to this characteristic of your work, all along making sure your portfolio is better than your competitors.
Full length or excerpts, chose them wisely. Displaying 10 of your best pieces of your best work promoted prominently is often better than displaying 50 good specimens.
If you are trying to showcase multiple services, you’ll have less success than promoting a few. You may consider using multiple portfolios. Adding ‘tags’ is another functional way to direct your potential clients to specimens of work they’d be particularly interested during evaluation.
If you are looking at freelancing as a serious career, I strongly suggest setting your own site, and having your portfolio there. SEO-maximize the website with samples of your work, testimonials from clients and case studies with references can greatly help you build your business.
Lastly, remember to include a list of publishing credits, which allow the potential client to get an idea of your experience and credentials. Just like a job interview, as a freelancer, getting your talent and experience in front of the decision makers is critical.
The key to creating a successful portfolio is to determine carefully what it is that you are able to offer that others can’t. Point your potential client’s attention to this characteristic of your work, all along making sure your portfolio is better than your competitors.
Full length or excerpts, chose them wisely. Displaying 10 of your best pieces of your best work promoted prominently is often better than displaying 50 good specimens.
If you are trying to showcase multiple services, you’ll have less success than promoting a few. You may consider using multiple portfolios. Adding ‘tags’ is another functional way to direct your potential clients to specimens of work they’d be particularly interested during evaluation.
If you are looking at freelancing as a serious career, I strongly suggest setting your own site, and having your portfolio there. SEO-maximize the website with samples of your work, testimonials from clients and case studies with references can greatly help you build your business.
Lastly, remember to include a list of publishing credits, which allow the potential client to get an idea of your experience and credentials.

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